Toronto, Canada neNew York, United States - 8 Zvita 2021 - Strong Roots, kambani inotungamira yekudyara yakaomeswa nechando uye McCain Foods, mutungamiri wepasirese wemhuri mune zvemhando yembatatisi dzakaomeswa uye zvinonaka, nhasi vazivisa kudyidzana, neMcCain Foods ichiisa mari inosvika madhora mamirioni makumi mashanu neshanu muStrong Roots kutora chikamu chidiki. mubhizimisi. Kudyidzana uku kunogonesa Strong Roots neMcCain Foods kuti varambe vachizadzisa kudiwa kuri kuramba kuchikwira kwevatengi kwekudya kune hutano uye kwechisikigo pasi rose.
Strong Roots neMcCain Foods vachashanda pamwe chete kusimudzira masimba emakambani ese ari maviri kuti aenderere mberi nekukura nekukurumidza uye nekuenderera mberi nebasa rayo re "kugadzirisa mukoto wefiriza" uye nekupa zvinomera, zvine chekuita nezvakatipoteredza, sarudzo dzekudya dzakanaka kune wese - pasi rose. uye zvinobudirira. Midzi yakasimba icharamba ichishanda mune yakazvimirira.
Strong Roots ichashandisa McCain Foods 'pasi rose kuvapo kuti iwedzere tsoka yayo mumisika iripo, kusanganisira GB, Ireland, United States, uye kupinda mumisika mitsva ichishanda nevatengesi vatsva. Kudyidzana uku kuchabvumirawo Strong Roots kuti iwedzere kupinda mumusika wefoodservice kuburikidza neMcCain Foods' out-of-home network.
Kudyidzana neStrong Roots, McCain Foods ichawana yakawedzerwa chigadzirwa portfolio inosvika kune iri kuwedzera nhamba yevatengi vari kutsvaga hutano, hwepanyama uye chikafu chiri nyore zvinonaka uye zvinosanganisira michero chaiyo nemiriwo.
Kudyidzana uku kunosimbisawo kuzvipira kweMcCain Foods kune chikafu chine hushamwari hwepasi. Strong Roots yakatarisana nekugadzira zvigadzirwa zvinorimwa, zvinotumirwa nekutengeswa, uye yaive yekutanga bhizinesi rekudyara rekudyara reIrish rakapihwa B Corp Setifiketi muna 2020.
Samuel Dennigan, Strong Roots Muvambi uye CEO, akati: “Sevagadziri vezvekudya, basa redu nderekuva nani, chikafu chinogona kuve nani, uye basa redu nderekutungamira kuvandudzwa kwezvinhu, kutsvagisa, kurongedza, kugadzira uye kuravira panguva imwe chete. nguva sekushanda nevatinoshanda navo kuita izvi.
"Kushanda takabatana neMcCain Foods zvinoreva kuti tinokwanisa kusimudzira mhando yedu nehunhu hwainomirira, apo ichitipa kuStrong Roots zviwanikwa uye kugona kwatinoda kuona shanduko pasi rose uye zvine pundutso."
Max Koeune, Mutungamiri & Mukuru weMcCain Foods, akati: "Kubva mhuri yeMcCain yakavamba McCain Foods muna 1957, midzi yedu yebhizimisi uye kutarisa kwechido mukugadzira chikafu chinonaka chakaita kuti tive pakati pekudya kwezvizvarwa.
“Ndosaka tichifara zvikuru kubatana neStrong Roots, kambani isingaenderane chete neruzivo rwedu rwekugadzira chikafu, asi kutibatsirawo kukura chikafu chine hutano chinosangana nekuchinja kuri kuita zvinodiwa nevatengi nenzira inoenderera. Tiri kutarisira kushanda naSamuel nechikwata cheStrong Roots kubatsira kuunza hutano mudzimba dzakawanda pasi rose. "
Howard Snape, Mutungamiriri weDunhu weMcCain GB & Ireland, akati: “Sebhizinesi rinotungamirwa nemhuri, tinotora nzira yenguva refu kune zvese zvatinoita, kungave kuri kutarisisa kugadzira zvigadzirwa zvedu nenzira inochengetedza kutsigira pasi, kana. kuve nechokwadi chekuti chikafu chedu chinoramba chichisangana neanogara achichinja zvinodiwa nevatengi.
"Strong Roots ikambani isingatarise zvakanyanya kusimba asi iri kuita basa rinoshamisa kurima chikafu chine hutano chakaoma muchando chinowanikwa kana vatengi vachichitsvaga."
Kudyidzana kwanhasi kwakarongeka kunotevera makore akati wandei ekukura nekukurumidza kweStrong Roots kubva payakavamba muna 2015. Mugadziri wezvekudya mhando yecauliflower hash browns, yakasanganiswa midzi yemuriwo fries, kurumwa nemaburger, yakava favourite yakasimba yevanhu muIreland, UK uye US. , kutsvaga yakanakira chirimwa-yakavakirwa sarudzo.
KuMcCain Foods, chiziviso ichi chinozadzisa zvakatevedzana zvekudyara mumakore achangopfuura zvichiona kuti kambani inotungamira mukugadzira chikafu inoramba ichisangana nezvinodavirwa nevatengi pasi rose. Mienzaniso inosanganisira kudyara kwayo muThe Simple Root, inogadzira chikafu chinodyarwa chirimwa chinopa zvimwe zvigadzirwa zvemukaka, SIMULATE, imwe chirimwa-based chicken nugget imwe nzira, uye GoodLeaf Farms, indoor vertical farming company inokura zvinovaka muviri, zvinonaka uye zvinogara mashizha mashizha.
Nechekuita nekutengeserana uku, Goode Partners LLC, homwe yeNew York-based consumer private equity fund, iyo yakatungamira iyo Series A investment muStrong Roots, iri kubuda muBoard of Strong Roots nekutengesa kugova kwayo, zvichimaka kubuda kwakabudirira kune vanoisa mari.