Phil naFrank Gilardi vane indasitiri yezvigadzirwa muropa ravo: Sekuru vavo vakamhanyisa bhizinesi rekutengesa mukutanga ma1900s. Hama dzakavakira paruzivo irworwo rwemhuri uye zvino dzine Freshway Foods, kambani ichangoburwa inogadzira bhizinesi rekudya.
Gilardis yakatanga bhizinesi iri muna 1988 nechinangwa chekutarisa pane zvakachekwa zvitsva, uye Freshway Foods yakakura kubva ipapo. Muna 1992, hama dzakavaka chivako chadzo chokutanga chokugadzira zvinhu muOhio uye dzakawedzera chechipiri muna 1996. Muna 2000, vakabatanidza bhizimisi ravo rose kune imwe nzvimbo, iyo nhasi inodarika 100,000 square feet. Muna Zvita, Freshway Foods yakavhura nzvimbo muSanford, Fla., ichibvumira kambani iyi kushanda zvirinani misika yese kumabvazuva kweRwizi rweMississippi.
"Tinokwanisa kusvika kune mumwe nemumwe wevatengi vedu mukati memaawa gumi nemaviri," akadaro Frank Gilardi, anoshanda seMukuru Mukuru. "Isu tinozvitarisa semugadziri akasimba wedunhu, pakuti isu tiri kambani yakatarisana nebasa."
Nepo Freshway Chikafu chaive chatove nevamwe vatengi kumaodzanyemba kwakadziva kumabvazuva kweUnited States, kuvhura nzvimbo yeFlorida kwakabvumira Freshway Foods kuti iwedzere kugovera kwayo munharaunda uye kushandira vatengi vayo vari nani.
Ipo kuve processor yedunhu inobvumira Freshway Foods kuve nenguva irinani yekuchinja uye kuwana chigadzirwa kune vatengi vayo nekukurumidza, pane akasiyana matambudziko apo kambani inokwira ichipesana nevanopa nyika.
“Rimwe rematambudziko makuru atinosangana nawo nderekutaura nezvezvatinogona kuita,” akadaro Frank. “Vanorerekera kumapurosesa enyika nevarimi. Isu tinotenda kuti idambudziko redu uye mutoro wedu kuti tibudise shoko pamusoro pesimba redu. "
Frank akati Freshway inodada nekugona kwekambani kuenderana nevatambi venyika pamusika.
Matambudziko Maindasitiri
Chimwe chiri kunetsa kuFreshway Foods kukwira kwemitengo yezvinhu, zvikuru mafuta edzimotokari. Iyo kambani inotakura chigadzirwa chayo pamarori ayo, ayo anobatsira Freshway Foods kushandira vatengi vayo zvirinani. Uye kuti mutengo udzike, Frank naPhil vanova nechokwadi chekuti mutoro wega wega wakaenzana - uye kuti vari kurodha rori nepavanogona napo.
"Tiri kuedza kudzivirira (kupa mari) zvakanyanya sezvatinogona, asi zvichange zvakaoma kuti tirege kuzviita zvachose," akadaro Frank. "Chekutanga, isu tinofanirwa kuve neshuwa kuti tinoshanda sezvatingagona."
Haisi kungotakura kuenda kuvatengi kuri kuwedzera kudhura. Mitengo yekugadzira zvigadzirwa iri kuwedzera kudhura zvakare - kunyanya sezvo Freshway Foods iri kumabvazuva kweUnited States uye yakawanda yegore rose chigadzirwa chinobva kune mamwe matunhu.
"Tiri kushanda mukuvaka hukama hutsva hwevarimi muUnited States mose uye muNorth America yese kuti tiwane padyo nekumba," akadaro Phil, anoshanda semutungamiri wenyika.
Pamusoro pezvimwe zvinonetsa Freshway Chikafu chiri kutarisana nekutsvaga nekugovera, iyo indasitiri nyowani-yakatemwa yakatarisana nekuwedzera kuongororwa mushure mekutariswa kwenhau kwechangobva kuitika nezvezvirwere zvinotakura chikafu.
"Tinofanira kudzivirira zvakasimba zvatinoita uye kuburitsa shoko," akadaro Frank. "Pese patinoona njodzi inogona kuitika, isu tinofanirwa kuita chokwadi chekugadzirisa izvo uye kwete kumirira kusvika mumwe munhu atitaurira izvozvo."
Kuchengetedzeka kwechikafu ibasa rezuva nezuva rechikwata kuFreshway Foods - kuvabvumira kuti vagare pamusoro penyaya dzisati dzatombova nyaya.
Kunyangwe iyo indasitiri yatoshandisa epamusoro-notch maitiro ekuchengetedza chikafu, panogara paine nzira yekuve nani, hama dzakati.
"Isu seindasitiri tinofanirwa kugara tichitsvaga, tichisimudzira uye nekushandisa nzira dzakanakisa mukati meindasitiri yedu - uye kunyangwe mukati meindastiri yese yechikafu zvakazara," Phil akadaro. “Tinofanirwa kugara tichiita basa riri nani. Isu tatoita basa rakanaka, asi tinofanirwa kunge tichiita zvirinani uye zvirinani nguva dzese. "
Sezvo indasitiri iri kuramba ichikura, ichave iri pasi pe microscope zvakanyanya - nekumanikidzwa kwakawanda kubva kune vezvenhau, veruzhinji uye hurumende.
"Nekuda kwekuonekwa kweindastiri yedu, tichanyanya kuongororwa nemasangano anodzora," akadaro Frank. “Izvo zvichatiomera, kuona kuti tiri kuita basa redu kudivi rekuchengetedza chikafu nedivi remitemo. Uye seindasitiri, tiri kuedza nesimba kuzviita. ”
Haisi chete indasitiri iri kushanda nesimba kuchengetedza yakakwira mwero wekuchengetedza chikafu - Freshway Foods yagara ichidada nepamusoro-soro, zvigadzirwa zvakachengeteka.
Freshway Chikafu chine matanho akasimba munzvimbo yekuona kuti zvigadzirwa zvawo zvakachena sezvinobvira. Pamusoro pekuve USDA Hunhu Kuburikidza NeVerification-yakasimbiswa pazvivakwa zvese zviri zviviri, kambani ine Yakanaka Kurima Zviitiko marongero aripo, ichiteedzera nzira yese kudzokera kuvarimi vayo. Freshway Foods zvakare inopinda nenhamba yechitatu-bato maodhisheni gore rese. Muna 2005 chete, kambani yakave neongororo dzinopfuura makumi matatu nematanhatu - dzimwe dzacho dzisina kuziviswa.
"Tine mwero wepamusoro wekuzvipira kuchengetedza chikafu zvekuti chikamu chezvatinoita," akadaro Frank.
Kuchengetedzeka kwechikafu hakungomira kana chigadzirwa chaiswa mumarori. Chikwata chekutsigira basa rekutengesa mumunda - chiri munzvimbo yese yekugovera yekambani - inoshanda nevatengi pamabatiro ekubata kuti ive nechokwadi chekuti cheni yekuchengetedza chikafu inochengetedzwa.
Pamusoro pevamwe vashandi vayo, Freshway Foods ine yakazvitsaurira yemhando yekusimbisa vashandi.
Product Mix
Ruzhinji rwebhizinesi reFreshway Foods riri muchikamu chezvekudya - kunyangwe kambani iri kuwedzera muchikamu chekutengesa nezvimwe zvigadzirwa zvayo.
"Kudiwa kwechigadzirwa chedu kwakanaka kwazvo," akadaro Frank.
Zvizhinji zvezvido izvi zvinobva mukushaikwa kwevashandi vekugadzirira. Zvigadzirwa, senge izvo zvinobva kuFreshway Foods, zvinowedzera nyore kune chitoro nevashandisi vezvekudya.
Kureruka kwekudya uye vatengesi vekutengesa deli kwakakosha sezvazvakaita kune vatengi.
"Chinhu chese chekureruka uye ini-ndinoda-iko-zvino mafungiro ekuAmerica anoshanda chaizvo kufambisa indasitiri yedu," Phil akadaro.
"Kureruka kuri kufambisa chikamu chedu chemusika, uye ruzivo rwese rwunoti zvichaenderera kwenguva yakati rebei," Frank akadaro.
Phil akati indasitiri yese - kubva kumakambani embeu kusvika kune vanotengesera michina - iri kupindura mushe kune yakawedzera kudiwa, uye zvakakosha zvezvigadzirwa zvitsva-zvakachekwa.
Chimwe chigadzirwa chikwata cheFreshway Foods chinonyanya kunakidzwa nacho ndeye-value-added salad kits. Aya makiti anotengeswa kune-muchitoro delis kuti aungane mumasaladi ega. Zvese zvinodiwa nevashandi vedeli zviri mubhokisi - kusanganisira kurongedza.
“Chakasiyana nacho ndechekuti dzakagadzirwa dziri nyowani muchitoro,” akadaro Frank. “Idzo dzinoita kunge dzakagadzirwa kare asi dzakagadzirwa padanho rechitoro. Inopa (saladhi) chitarisiko chemuchitoro zvichienzaniswa nezvimwe zvezvimwe zvinhu kunze uko zvinotaridzika zvakagadzirwa. "
Phil Gilardi akati zvigadzirwa zvakadaro zvinomiririra shanduko huru kubva pakatanga indasitiri nyowani muma1980s.
"Iwe unoona kuwanda kwakanyanya mukukura nekusarudzwa kwechigadzirwa," akadaro. “Unodzokera kuma1980 uye nzvimbo idzi dzakachekwa zvichangobva kuchekwa dzaingove kakamuri kadiki kenzvimbo yekugovera uye apa ndipo pakaenda zvirimwa zvese zvinonetsa - yaingova nzira yekudzikisa kurasikirwa kwako.
“Yakanyatsopinduka. Ini ndinotenda, zvirinani kwatiri, kuti chigadzirwa chepamusoro chakagadzirirwa processor izvozvi. "
Saka, chii chinotevera Freshway Foods - uye indasitiri?
"Chekutanga uye chakakosha, isu tese tinofanira kugara takachengetedzeka sechinhu chekutanga," Phil akadaro. “Tese tinofanirwa kuchengetedza hunhu nehunyanzvi kumusoro uko zvakare.
“Tinofanira kuramba tichisimudzira chikwata ichi sechitsva. Itsva-yakatemwa, uye ndizvo zvinodiwa neruzhinji rweAmerica. "