UK hofori yechizvino-zvino yakavhurwa seindasitiri huru inotsigira mushandirapamwe wekutengesa miriwo
Total Produce yakatsigira chirongwa cheEat Them to Defeat Them kubva kuVeg Power neITV kukurudzira vana kuti vadye miriwo yakawanda.
Inobatana nevazhinji vevatengesi vakuru vanosanganisira Sainbury's, Asda neTesco, pamwe nechando nyanzvi Shiri Ziso, mukutsigira kushambadzira kwegore rino. Pakazara varipo 10 makuru echikafu nezvitoro zvekutengesa pabhodhi.
Yakatangwa mukutanga ITV advertising slot musi weMugovera 29 Chivabvu, iyo £ 3 miriyoni mushandirapamwe uchaenderera kusvika 16 Chikunguru.
Inotsigirwa ne £ 1m pamusoro-ye-line uye digital campaign kuburikidza ne Twitter, Spotify, Mumsnet nevamwe, uye chirongwa chekupindira kwezvikoro icho chichaona vana 500,000 pazvikoro zvepuraimari 1,900 vachiwana Idya Kuti Uvakunde mission packs.
Mukuru wezvekushambadzira weBoka weTotal Produce Vincent Dolan akati: “Kazhinji, zvigadzirwa zvine hutano zvinofukidzwa nemaitiro asina kunaka ekudyira mabiko panguva yekutanga. Mushandirapamwe weVadyei Kuti Muvakunde, nekusvika kwayo kunoshamisa - vamwe vanhu vanosvika 46m muna 2020 - inotaura izvo, kuisa miriwo pamberi nepakati uye kubata vana nenzira inonakidza, isingaremekedzi.
“MuTotal Produce, tiri tese nezvekusimudzira hutano hwakanaka uye kugara zvakanaka, nekutsvaga mafaro mumichero nemiriwo, saka tinodada zvikuru kubhururuka mureza kune indasitiri yezvigadzirwa zvitsva nekuve mutsigiri mukuru weiyi hunyanzvi, zvinoshamisa. chirongwa chakakodzera. ”
Sezvo Idya Kuti Uvakunde mushandirapamwe wakatanga muna Ndira 2019, zvakonzera kutengeswa kweanopfuura 517m ekuwedzera zvikamu zvemiriwo zvevana, zvinokosha £ 63m, maererano neVeg Power.
Wanakidzwa nechinyorwa ichi chemahara kubva kuEurofruit Magazine nechikwata chayo chevapepeti? Usarasikirwa nekuongorora kwakadzama, pamwe nenhau dzichangoburwa kubva kubhizimusi rezvigadzirwa zvitsva. Bhalisa izvozvi ku Eurofruit Magazini.