#agriculture #branding #SouthTexasOnionCommittee #TexaSweet #quality #marketing #partnerships #sales #profits
Ichi chinyorwa chinoongorora kukosha kwekumaka mukurima uye nzira dziri kushandiswa neSouth Texas Onion Committee kusimudzira mhando yavo. Nerubatsiro rweruzivo rwechizvino-zvino uye ruzivo kubva kune mamwe masosi, tichakurukura kuti kushambadzira kungabatsira sei varimi, nyanzvi dzezvekurima, mainjiniya ezvekurima, varidzi vemapurazi, uye masayendisiti anoshanda mune zvekurima.
Munyika yanhasi, branding chishandiso chine simba chinogona kubatsira mabhizinesi kumira pamusika uye kuwedzera kutengesa kwavo. Zvekurima hazvina kunze kwemutemo uyu. Nekugadzira mhando yakasimba, varimi nemabhizinesi ezvekurima vanogona kuzvisiyanisa kubva kune vavanokwikwidza, kuvaka kuvimbana pakati pevatengi, uye kuwedzera purofiti yavo.
Dare reSouth Texas Onion Committee (STOC) muenzaniso wakanaka wekuti kushambadzira kunogona kushandiswa nemazvo mukurima. STOC yanga ichisimudzira brand yavo "TexaSweet" kweanopfuura makore makumi maviri nemashanu uye yave mugadziri anotungamira wemahanyanisi anotapira muUnited States. Zvinoenderana nedata razvino, komiti inomiririra pamusoro pe25% yekugadzirwa kwehanyanisi inotapira muSouth Texas uye inogadzira mari inodarika mazana maviri nemakumi mashanu emamiriyoni emadhora gore rega rega.
Imwe yenzira dzakakosha dzinoshandiswa neSTOC kusimudzira mhando yavo ndeyekutarisa pamhando. Dare racho rinoona kuti hanyanisi dzadzo dzasvika pamhando yepamusoro yekuravira, magadzirirwo, uye chitarisiko, izvo zvakavabatsira kuvaka hwaro hwevatengi vakavimbika. STOC inodyarawo mari yakawanda mukushambadzira nekushambadza mhando yavo, vachishandisa nzira dzakasiyana-siyana dzakadai sesocial media, terevhizheni, uye kudhinda ads.
Zvakare, STOC inoshandawo nevabiki nevatengesi kusimudzira hanyanisi yavo mumabikirwo nemadhishi, zvichiita kuti zita ravo rive zita remhuri. Nekuda kweizvozvo, TexaSweet hanyanisi iri kudiwa zvakanyanya uye inotengeswa muzvitoro zvikuru muUnited States.
Nyaya yebudiriro yeSouth Texas Onion Committee inoratidza kukosha kwekuisa chiratidzo mune zvekurima. Nekugadzira mhando yakasimba, varimi nemabhizinesi ekurima vanogona kuzvisiyanisa kubva kune vavanokwikwidza, kuvaka kuvimba kwevatengi, uye kuwedzera purofiti yavo. Kuisa mari mumhando, kushambadzira, uye kudyidzana ndedzimwe nzira dzinogona kubatsira mabhizinesi ekurima kuvaka mhando dzakabudirira.