McDonald's Golden Arches chimwe chezviratidzo zvinonyanya kuzivikanwa munyika. Asi mumakore achangopfuura, indasitiri yezvekudya zvekukurumidza yakashoropodzwa pachena nekupa chikafu chine mafuta akawanda uye cholesterol. McDonald's iri kuedza kushandura mufananidzo iwoyo nekuunza zvinhu zvitsva zvemenu zvinovaka muviri, uye zvinoshamisa zvine pundutso.
Menu Development
Nhengo dzeboka remenu manejimendi paMcDonald's vanoshanda pamwechete kuti vatarise kudivi revatengi rebhizinesi. Simbiso inoiswa pakuunza zvigadzirwa zvitsva nenzira dziri nyore, akadaro Mark Lepine, director wemenu innovation uye kusimudzira kweMcDonald's.
Lepine akati aidada kuti McDonald's yagara ichizivikanwa nekushandisa kwayo zvigadzirwa, senge lettuce yakachekwa, asi akatonyanya kudada kuti anokwanisa kuigadzira zvakasiyana nemasaladhi, michero nemiriwo.
Iyo kambani yakaburitsa mutsara wemasaladhi ekutanga, kusanganisira iyo Asia Salad, gore rino uye yakatenderedza muchero wakagadzirwazve uye walnut saladhi munaGunyana. Ichave yakakura-saizi uye inotakurika kuti iite yekubata-uye-kuenda tudyo, Lepine akadaro. Akataura kuti hunyanzvi uye zvigadzirwa zvitsva humbowo hwekuzvipira kwaMcDonald kuchengetedza zvinhu zvine hutano pamenu kwenguva refu.
Saladhi haina kufanana neMcDonald's core siginecha zvinhu, senge iyo Big Mac, isingawanzo chinja. Salads anofanirwa kugara achizorodzwa nekudzokororwa, uye Lepine akati timu yake inofanirwa kugara ichidzoreredza mutsara wese wemasaladhi.
“Isu tagara tichitungamira chikamu ichocho (masaladhi) uye tinogona kunge takarasika kuona munzira, asi ndinofunga tadzoka,” akadaro Lepine.
Kugadzira chigadzirwa chitsva chemusika wekudya nekukurumidza kunogona kutora pakati pemwedzi misere kana mipfumbamwe kusvika makore matatu kana mana. Iyo Premium Asia Salad yakaunzwa muna Kubvumbi yakatora ringangoita gore rimwe chete kugadzira, nepo maapuro dippers ekambani anga ari mukuvandudzwa kweanopfuura makore matatu.
Chikwata chekuvandudza menyu chinoshanda padhuze nevatengesi kugadzira masaradhi matsva. Semuyenzaniso, kushandiswa kweNewman's Own salad dressings mumitsetse yesalad yakatanga kutaurwa nemutengesi. Saka, apo chikwata chakatanga kugadzira masalad matsva, vakadzokera vakashanda naNewman's Own kuti vawane mapfekero anopindirana nemasaladhi.
Fresh-Cut Sourcing
Vatengi veMcDonald vanodya mbatatisi inodarika bhiriyoni, 80 miriyoni mapaunzi egirinhi shizha uye iceberg lettuce, 100 miriyoni mapaunzi emaapuro, 54 miriyoni mapaundi emadomasi uye 30 miriyoni mapaundi emazambiringa gore rega rega. Zvese izvo zvigadzirwa zvinofanirwa kusangana neMcDonald's mhando zviyero uye kuve nyore kugadzirira padanho reresitorendi. Nezve izvo, Lepine akati kambani inotendeukira kune vanyoro-vakachekwa vatengesi.
"Kana tiine zvinodiwa zvekugadzira, tobva tazvitarisa nemaonero matsva," akadaro.
Zvitsva-zvakachekwa chigadzirwa hachisi chinhu chitsva cheLepine. Makore gumi apfuura, asati ajoina McDonald's, akagadzira chirongwa chitsva-chakatemwa cheLong John Silver's lettuce wraps.
Nepo Lepine achiuya nemazano ezvinhu zvemenu, Mitch Smith ane basa rekuigadzira nekutsvaga vanopa. Smith ndiye director weUS mhando masisitimu, zvigadzirwa zvekurima zveMcDonald's.
Akataura kuti masosi ekambani anogadzira pa "uzivi hwemakumbo matatu," gumbo rega rega richimiririra muridzi, anoshanda uye mutengesi.
"Zvakakosha kwatiri kuti tishande pamwe chete sevamwe," Smith akadaro.
Pane zvinhu zvitatu zvaanotsvaga kana awana chigadzirwa chitsva chekurima: mhando, kuchengetedzwa kwechikafu uye kuvimbiswa kupihwa.
Quality
Zvese zveMcDonald's menyu zvinhu zvakaiswa pamakumi maviri ne27-point "mhando yekutarisira chirongwa." Kuti zvitariswe, chigadzirwa chinofanirwa kuhwina mazinga anogamuchirwa mune yega yega hunhu, kusanganisira chitarisiko, magadzirirwo uye kuravira, traceability, chengetedzo uye yemuviri, makemikari uye microbiological mazinga.
Kuchengeta nhanho yemhando inowirirana kana goho richiuya kubva kunzvimbo dzakasiyana dzenyika kunogona kuve kwakaoma, saka bvunzo dzekuvandudza kwekunzwa dzinoitwa. Muedzo unoenderana uye wakavakirwa pachiyero chemutsauko pakati pemasample. Kuedzwa kunoitika pachigadzirwa chega chega, uye vese vashandi veMcDonald nevatengesi vanodzidziswa kuongorora mhando yezvigadzirwa.
Kana iyo menyu timu iri kugadzira chigadzirwa chitsva, iyo yemhando yekuona inogona kuve yakakosha sekuravira. Kune zvimedu zveapuro, McDonald's inoshandisa zvakanyanya Galas neEmpires, uye mamwe maCameos neJonagolds, kune maapuro ayo matsvuku. Kune maapuro egirini, Granny Smiths chete anogamuchirwa. Mhando idzodzo dzakasarudzwa nokuti dzakanga dzine ruvara rwakanaka, mukati nekunze, uye dzinonaka. Pavakanga vachitarisa marudzi, Lepine akati aifarira kuravira kwemaapuro eFuji, asi mukati maiva neruvara rwebrownish-tan rwaisazadzisa zvavanoda.
Food Safety
Kuchengetedzeka kwechikafu hakugone kutaurirana, Smith akadaro. Inotangira pakusarudza ivhu rekudyara, yoenda kusvika kutireyi yemutengi. Iyo kambani ine chirongwa chakasimba chekuchengetedza chikafu, uye inotora nzira yekudzivirira.
McDonald's inoshanda nevarimi vayo uye vatengesi kuona kuti vari kushandisa nzira dzakachengeteka. Ongororo yebato rechitatu pamusoro peNzira Dzakanaka Dzekurima inoitwa kazhinji, nevarimi musanganiswa wesalad vanoongororwa kamwe pagore uye varimi ve iceberg lettuce vanoongororwa mwedzi 18 kusvika 24 yega yega.
Mumunda, ongororo inoitwa zuva nezuva yeGood Harvesting Practices kuona kuti midziyo iri kucheneswa, kuchengetwa mumunda kwakaringana, vashandi vari kugeza maoko avo uye zvinodiwa neOSHA zviri kuzadzikiswa.
McDonald's inogona kuongorora vatengesi zvisina tsarukano kuwedzera kune yechitatu bato ongororo yekutarisa Yakanaka Kugadzira Maitiro uye HACCP zvirongwa. Zvivako zvekugadzirisa zvinosungirwa kunyora zvirongwa zvavo zveHACCP uye kutaura pamusoro pazvo zuva nezuva, uye kuongororwa kwemicrobiological kunodiwa mazuva ese.
Varidzi vemaFranchise uye vatengesi vanoshandawo pamwechete kuchengetedza kuchengetedzwa kwechikafu. Iyo yekugovera sisitimu yakavharwa loop nenzira iyo Lepine akati yakasarudzika kuMcDonald's. Iyo inotonhora cheni haina kumbotyoka, uye izvo zvinobatsira kuchengetedza hupenyu hwesherufu hwemazuva gumi kune akawanda zvigadzirwa. Sezvo maresitorendi achingogamuchira maviri chete pasvondo, zvakakosha kuve nehupenyu hurefu hwesherufu, asi zvinoreva zvakare kuti nyama nezvibereko zvinouya murori imwe chete. Iyo inogona kunge iri nyaya yekuchengetedza zvakare, saka zvigadzirwa zvinofanirwa kupatsanurwa kudzivirira kusvibiswa uye dzimwe nguva kuputirwa kudzivirira kutonhora.
Fresh-cut inoita basa rakakosha mukuchengetedza chikafu padanho rechitoro. Maoko mashoma kana maturusi anobata chigadzirwa, mukana mushoma pane wekusvibisa. Lepine akati kambani inoedza kudzivirira kushandisa mapanga uye inotarisa pane zvigadzirwa zvakagadzirira kushandiswa. Padanho rechitoro, hapana kugadzirira kwakawanda kunodiwa, kunze kwechitubu musanganiswa salads inoda kuti vashandi vasanganise zvinongedzo.
Kuwedzerwa kwemitsara mitsva yechigadzirwa kwakurudzira hunyanzvi mukuchengetedza chikafu kuMcDonald's, Smith akadaro. Kunyange paine zvakajairwa maitiro ezvinodiwa, kumwe kusimudzira kwaidiwa kuchengetedza mhando yelettuce mumatsutso musanganiswa wesaladhi panguva yekugezwa. Akataura kuti lettuce inoda kuratidzwa kwakawanda pasina kukuvara, saka vatengesi vaifanira kugadzira nzira yekugeza zvirimwa pasina kuzvichenesa.
Nekuda kwehuwandu hwevatengi vanoshandirwa naMcDonald zuva rega rega, zvakakosha kuti kambani ive nezvinhu zvakakwana zvezvigadzirwa. Kambani iyi inotevera goho, ichiunza mazambiringa kubva kuChile neMexico uye maapuro kubva chero kupi kwazvinogadzirwa. Smith akati anotarisa "mhando yepamusoro, nguva dzose gore rose."
Lepine akati pakupedzisira achada kugadzira zvinhu zvemwaka zvemaresitorendi eMcDonald, asi hazvisati zvave kuitika kubva pakuona kwekupa.
Kana chigadzirwa chitsva chiri kugadzirwa, McDonald's inotanga kuenda kune varimi vayo varipo uye processors. Smith akati izvi zviri kuenderana nekuzvipira kwekambani mukuvimbika. Akataura kuti kambani haina kutenga nemutengo uye yaisazochinja vatengesi kuti vachengetedze peni, asi vakatsvaga hunhu hwakakodzera uye vakavaka hukama hwenguva refu nevashambadziri. Ivo vanobatanidzwa kubva pakutanga kwechigadzirwa uye vane mapindiro mukati mekuvandudza maitiro.
McDonald's inoshandisa marudzi anowanikwa uye haana kugadzira mhando dzayo. Smith akati anofanirwa kuenzanisa mabhenefiti ekugadzira mhando dzakasiyana nemitengo, uye kusvika parizvino haasati aona mukana wekukwikwidza. Kunyangwe zvakanyanya kuoma, Smith akati panowanzo kuve nemhando dzakasiyana dzinosangana neMcDonald's zviyero. Apo mutsara wesaladhi wepamusoro wakanga uri mukugadzirwa, mhando dzakasiyana dzakaongororwa kusvikira imwe yakawanikwa yakanga isina kunyanya kudzika kwembabvu.
Akataura kuti haana kurambidza kugadzira zvigadzirwa zvakanangana neMcDonald's. Parizvino ari kutsvaga mhando yematomatisi ezvimedu zvehamburger zvine ruvara rwakanaka, magadzirirwo ari nani uye kushomeka kwegel mushure mekuchekwa. Kana asingakwanisi kuwana domatisi inosangana nezvinodiwa izvi, zvingave zvinobatsira kuti kambani igadzire imwe itsva.