Zvakanaka.
Kukura zvakanyanya.
Yakasimba kupfuura kare.
Aya mamwe emazwi anoshandiswa nenhengo dzeUnited Fresh-Cut processor Board pavanenge vachiongorora mamiriro eindasitiri yakachekwa ichipinda muna 2013.
Tarisiro inobva mukusimba kwakagadzirwa nekukura kwakadzikama mukutsva-kuchekwa, kunotungamirwa nekudiwa kwechigadzirwa chitsva, chinonaka uye chine hutano. Dambudziko nderekuenderera mberi nekutarisana nematambudziko akadai sekurangarira, kuchengetedza mhando yepamusoro yechigadzirwa uye nyaya dzebasa.
"Maonero ezvekuchekwa-kutsva akanaka," akadaro Tony Freytag, mutevedzeri wemutungamiri wezvekushambadzira weCrunch Pak. "Tiri kuramba tichiona kuwedzera sezvo vatengi vazhinji vachiziva zvakanyanya mabhenefiti emichero nemiriwo."
Nhamba dzinotsigira nzvimbo yakasimba yekucheka. Zvinoenderana neongororo yaJune 2012 yakaitwa neYunivhesiti yeCalifornia-Davis, kutengesa kutsva kwaifungidzirwa kumadhora bhiriyoni gumi nerimwe pagore, kusanganisira kutengeswa mumatanho ese ezvitoro zvegrocery, zvichiita gumi nenhanhatu muzana yezvese zvekutengesa zvigadzirwa zvekutengesa. Wedzera mukutengesa kuburikidza nefoodservice chiteshi uye iyo nhamba inokwira kusvika kumadhora 11 bhiriyoni. Muzvitoro zvikuru, makumi matanhatu neshanu muzana ekutengesa kutsva-akachekwa akaiswa masaradhi, 16 muzana yemiriwo uye gumi nemaviri muzana yemichero.
Zvikonzero zvechinzvimbo chakasimba ichi zvakajeka kuna Jan Berk, mutevedzeri wemutungamiri weSan Miguel Produce. Zvitsva-zvakachekwa zvinopa zvigadzirwa zviri nyore zvinoita kuti zvive nyore kune vatengi kudya zvine hutano uye kuwana kukosha kubva kune chitsva, chinonaka chigadzirwa chinogara. Mitengo inowirirana uye chigadzirwa chacho chinoshandiswa 100 muzana, pasina tsvina. Innovation uye nyore zvibodzwa zvakakura nevatengi, zvakare.
"Zvigadzirwa zvitsva zvinonyanya kutengwa nemutengi kana zvakagadzirirwa uye zvakaputirwa muhomwe yevatengi-inoshamwaridzika iyo yakagadzirira kushandiswa," Berk akadaro.
Economics, zvese zvidiki uye macro, zvinopa mukana uye zvinonetsa kune nyowani-yakatemwa indasitiri. Kudzoreredza kusina simba kunokanganisa huwandu hwemari inoraswa kune vatengi, izvo zvinozopesvedzera huwandu hwemari yavanozobhadhara kune chinhu chiri nyore. Asi vatengesi vari kuratidza zviratidzo zvekubvisa dambudziko iri.
"Sezvakaita kune mamwe mapoka ezvigadzirwa, zvirimwa zvichangobva kuchekwa zvakaramba zvichiwedzera kuderera kwehupfumi," akadaro David Masser, purezidhendi weSterman Masser Potato Farms. "Zvitsva zvakachekwa, zvisinei, zvave kuita sezviri kuwedzera zvakanyanya kupfuura mamwe mapoka nekuda kwevanhu vanoda kubhadhara kuitira nyore uye dzimwe nzira dzine hutano kunyangwe mitengo yezvitoro yakakwira."
Kudiwa kwezvose zviri zviviri zvekutengesa uye zvekudya zvechikafu zvakatemwa zvichakwira kumusoro kana uye kana hupfumi hwadzoka, akadaro Bob Swartwout, mutevedzeri wemutungamiri wekutengesa kuRS Hanline. Kudiwa kwelettuce nemasaladhi kwakadzikira mumakore mashoma apfuura nekuda kwekukura kwemusika uye kutamira kune yakavanzika label.
"Cheka michero yakachekwa kubva kune vatengesi vekunze yadzikira nemacheni mazhinji ekutengesa kudzokera kukucheka-mumba, nekuda kwe'-in-time-nguva" uye zvine chekuita nekuravira, asi zvine chekuita nekuderera kwekutonga," Swartwout akadaro. "Zvakadaro, ramangwana rinofanirwa kuve rakajeka, nepo indasitiri yakatemwa ichizochinja kuti isangane nematambudziko matsva uye kukosha kwekudzikisa nguva kubva pakushandisa."
Imwe nzira yehupfumi, hupfumi hwepamba, inopa kutsva kuchekwa mukana wegoridhe, zvakanyanya nekuda kwekushomeka kwemarara kwechigadzirwa. Izvo zviri kumusoro: kurongedza zvirinani, matekinoroji akavandudzwa uye maitiro ekugadzirisa zvakabatanidzwa kugadzira zvigadzirwa zvinogoneka zana muzana. Dambudziko: nyowani-akachekwa processors ari kushanda munzvimbo yavanoda kuwedzera purofiti yavo vachibvuma kuti mutengi achada zvimwe zvishoma.
"Kudzikira kwemitengo kunotarisirwa kuzosvika pakuparara pane imwe nguva," akadaro Gina Nucci, director wehutano hwekubika hutsva hweMann Packaging. "Nyaya yekuti mumwe munhu munyika yose anogona kutenga musoro welettuce nemasendi makumi mapfumbamwe nemapfumbamwe uye saradhi yakagadzikwa nemadhora zana nemakumi mapfumbamwe chete ichiri kundishamisa ... uye kuti vanhu vachiri kuida zvishoma! Pakupedzisira, mutengi achava nekutaura kwekupedzisira.
"Hunhu hunopihwa. Kana indasitiri yakachekwa patsva ikasaburitsa chigadzirwa chemhando, tose tinenge tisina bhizinesi. "
Kusangana nedanho rinodiwa remhando inoda zvinhu zvakati wandei, akadaro nhengo dzeFresh-Cut Processing Board. Kuravira kukuru, hunhu hunoenderana uye kukosha, zvigadzirwa zvitsva, zvigadzirwa zvechisikigo uye zvakarimwa munharaunda zviri pakati pehunhu hunotsvakwa nevatengi.
"Vatengi vari kutsvaga akasiyana, ane bolder flavour uye maumbirwo ekuwedzera kumamenyu avo," Berk akadaro. "Pamusoro pezvo, kuwanda kwekudya kwakanyanya mumiriwo senge makare nemichero yakaita secantaloupe zvanga zvichiwedzera kudiwa gore rapfuura, uye zvicharamba zvichitariswa nevatengi vazhinji."
Zvigadzirwa zvitsva munguva pfupi zvichange zviri nani kurongedza kwe "kubata-uye-kuenda" kutakura; hutsva muzvikamu zvehukuru; zvimwe sarudzo, kusanganisira yakakwidziridzwa mitsara yedunhu uye fusion zvigadzirwa; mamwe saizi ari nyore uye kurongedza; uye zvigadzirwa zvinosanganisa kuravira kuri nani uye kunaka nemidziyo mishoma.
Matambudziko makuru ekuchekwa-kutsva muna 2013 uye mberi achave kuchengetedzwa kwechikafu kazhinji uye anoyeuka kunyanya.
"Kutyisidzirwa kwekuyeuka kwakaturikira isu tese," Freytag akadaro. "Kana izvo zvikaitika, tinogona kuona chikamu chese chichidzikira nekukurumidza sezvo vatengi vanorasikirwa nekuvimba nechigadzirwa pamwero unotyisa."
Kuchengetedzeka kwechikafu uye zvemhando yepamusoro zvinopa nharaunda yakaoma kune vatengesi, avo vanozoda kushandisa nzira itsva dzakadai seInternet nesocial media, iyo icharamba ichiita basa rinowedzera kukosha.
"Social media yatove tsika," akadaro Dan'l Mackey-Almy, purezidhendi weDMA Marketing Solutions. "Kushamwaridzana kune zvigadzirwa zvitsva kuri kuwedzera kune vatengi vakasiyana-siyana, vanofurira uye vatengi zvakafanana."
Sezvo kushandiswa kwesocial media kunowedzera kusimbiswa, indasitiri yakatemwa-itsva inofanirwa kugadzirira kutanga chitsauko chinotevera cheshanduko yekushambadzira: kutorwa kwevamiriri vemhando.
“Takaumba nharaunda nekushandisa nzira dzekusimudzira. Iye zvino yave nguva yechikamu chechipiri: kukwezva uye kushandura vatengi kuva vamiriri vemhando dzakavimbika kuburikidza nezvirimo, zvinopihwa uye ruzivo rwunovakwevera mukati uye kugadzira kufarira uye kuita maererano nezvavanotaura, "Mackey-Almy akadaro.
Vangave vachinzi vamiriri, vateveri kana madzinza, vatengi vakazvipira kutsva-kuchekwa vanozokurudzirwa uye vakashongedzerwa kuparadzira meseji kuburikidza nekurongedza kwechigadzirwa, social media uye mamwe maturusi edhijitari. Sezvo mireniyumu inotora nzvimbo yepakati, kushandiswa kweiyi tekinoroji nyowani kuchave kwakakosha kuti chigadzirwa chinotengeswa sei, Mackey-Almy akadaro.
Zvishandiso zvinotora basa rakakura mukugadzirisa kutsva, uye makambani matsva-akachekwa ari kutarisa kwazviri kuti abatsire kudzikamisa kushushikana nezvevashandi, vimbiso yemhando, chengetedzo uye mutengo wekugadzira. Maprosesa nevagadziri vemidziyo zvakafanana vari kutsvaga nzira dzekugadzirisa kugadzirwa uye kushandisa nzira dzakanangana nechigadzirwa, izvo zvinozobatsira kugutsa kudiwa kwevatengi kwemadiki ehunyanzvi mapaketi.
"Midziyo yekugadzira yakaderera uye mitsetse ichadikanwa kugutsa kudiwa kwemamwe macheke, masanganiswa uye zvigadzirwa mumavhoriyamu akaderera," akadaro Swartwout. "Kunyanya kukoshesa pamapakiti ezvikamu, mapaketi eresipi uye kugadzirira-kubika-kudya / kudya kunofambisa zvirongwa zvekushanda izvi."