Vanaamai vepaMann's vari kuzvara chigadzirwa chitsva.
Kambani yevakadzi vazhinji-yakasimbiswa yakavakirwa muSalinas, Calif., iri kuburitsa Veggie Mac-n-Cheese munyika yese, ine hurongwa hwekuwedzera muCanada. Ipfungwa nyowani yechikamu uye yekambani, inotungamirwa muchikamu chidiki naMann's "mamai kushambadzira kuna amai" huzivi.
Varidzi vemhuri mbiri, vane mashare ekambani iyi vanhukadzi vanosvika zvikamu makumi matanhatu nezvishanu kubva muzana. CEO uye Sachigaro weBhodi Lorri Koster ndiamai vanoziva zvazvinoita kudzoka kumba pakupera kwezuva refu uye vanoda kuwana nekukurumidza, kudya kwemanheru kune hutano patafura - hutano hwakakosha sekukurumidza, akadaro. .
"Taneta nekudyisa imbwa broccoli pasi petafura," Koster akadaro.
Sekureva kwaLori Taylor, anobhuroga saThe Produce Mom yeIndianapolis Fruit Co., izvo hazvizoitike neimwe yemhando ina Veggie Mac-n-Cheese Mann akagadzira. Vana vake vanokasira kuramba broccoli, akadaro, asi izvo hazvina kuitika nezvigadzirwa izvi.
Kune zvinonaka zvina: Broccoli neClassic Cheddar, Broccoli neBacon Cheddar, Broccoli Cauliflower ine Fiesta Cheddar neBroccoli, Cauliflower neCarrots ine White Cheddar. Imwe neimwe i55 muzana yemiriwo mitsva, 25 muzana yeSargento Cheese muto uye 20 muzana yakabikwa noodles. Mann's arikukurudzira kuratidzwa muchikamu chitsva-chakatemwa chedhipatimendi rezvigadzirwa.
Kugadzirira kwe Microwave zvinoreva kuti ndiro yakagadzirira mumaminitsi; kugadzirira kunotora nguva shoma pachitofu. Yakakurudzirwa mutengo wekutengesa ndeye $4.99 ye20-oz. Pasuru yakanzi naTaylor yaipfuura zvakakwana kushandira mhuri yake yevana vana. Vese vanouya mubhegi rekumira iro rinopa yakawanda real estate yemifananidzo yakanangana nemutengi.
"Tine masekondi maviri ekubata mutengi iyeye," Koster akadaro. “Nokuisa mbudzana pasuru, inoshevedzera kuti, ‘Amai, nditarisei.’”
Zvigadzirwa zvitsva izvi, zvine mazuva gumi nematanhatu esherufu, zviri kugadzirwa kuMann's Salinas kugadzirisa nzvimbo uye pane setiraiti oparesheni muNew Jersey.
"Inopindirana nehurongwa hwedu hwazvino," Koster akadaro. “Hupenyu hwesherufu hwakafanana. Midziyo yakafanana, ine magadzirirwo. "
Koster akati chigadzirwa ichi mhedzisiro yekuedza kwechikwata kwaisanganisira tsvakiridzo nekusimudzira director Rachael Hackbarth, akahaiwa muna 2010 kuti atarise pakuvandudza chigadzirwa.
"Tave tichishanda pazviri kweinenge mwedzi mipfumbamwe, tichitarisa pfungwa dzakasiyana," akadaro Christine Keller, director wezvekushambadzira uye hunyanzvi. "Isu takavharira chokwadi chekuti vanaamai vane chido ichi chikuru chekupinza miriwo muvana vavo."
Uye Taylor akati vakabudirira. Vakomana vake vaida zvigadzirwa zvese. Kunyange iye akadaro, zvakare, iye akafarira chaizvo kurerukirwa.
"Iwe unovhura bhegi, woisa zvese zvirimo mundiro hombe, vhara ndiro nepurasitiki yekuputira kana tauro uye microwave iyo kwemaminitsi mana," akadaro. "Kubva pakugadzirira kusvika patafura yekudya kwemanheru, uri kutaura maminetsi mashanu max."
Taylor akadzikisawo nguva yekubika zvishoma kuitira kuti miriwo mitsva yakanga yakasviba. Kuti apedze kudya, akawedzera huku yerotisserie kubva muchitoro chegirosari.
“Zvaigutsa zvikuru kwatiri tose uye ndakanzwa kufara nokupa mhuri yangu zvokudya zvinovaka muviri zvakadaro,” akadaro.
Chipangamazano weindasitiri yezvigadzirwa, Jeffrey S. Brandenburg weJSB Group akati zvigadzirwa zvakaita semutsara mutsva uyu kubva kuMann zvakakura kuUnited Kingdom, uko zvinowanzouya zvakasanganiswa, zvine hupenyu hupfupi. Nediki geography uye tsika dzevatengi dzekutenga kakawanda, nzira iyoyo inoshanda ipapo, akadaro.
MuUnited States, kurongedza kunonangana nezvinodiwa zvakasiyana zvezviri mukati memunhu, sezvakaita Mann pano, ndiyo kiyi yekuwedzera mune zvakafanana zvigadzirwa.
"Ndiri kuona kukura here?" akati. "Ehe, ndinoda."