Scott Danner, mukuru anoshanda kuKansas City, Kan.-based Liberty Fruit Co., akaudza muridzi uye CEO Arnold Caviar kuti aifanira kuwedzera nzvimbo yekambani yakachekwa ne3,000 square feet, Caviar akapindura, “Chikurunga. Kana tichida zviuru zvitatu (square feet), ngatiite 3,000.”
Kuwedzerwa kuCarol's Cuts, chikamu chitsva cheRusununguko, chakapedzwa muna 2007, zvichiita kuti basa rose rive 12,000 square feet. Chikamu, chakatumidzwa kumudzimai waArnold Caviar, chakatangwa muna 2001 nenzvimbo ye500-square-foot, uye mukati memakore matatu yakanga yakapetwa katatu muhukuru. Mamwe mabasa matsva-akachekwa muKansas City akange avhara, uye Carol's Cuts aive achiwana musika uri kukura niche.
"Pakanga pasina imwe processor munzvimbo iyi," Danner akadaro.
Rusununguko Chibereko
Liberty anga achiita bhizinesi munharaunda yeKansas City kwemakore anopfuura makumi mana. Yakavambwa nababa vaArnold Caviar, chizvarwa chechitatu cheCaviars chave kutungamira bhizinesi, kunyangwe Arnold - uyo akamhanyisa bhizinesi kubva 40 - achiri kubatanidzwa muzvisarudzo zvebhizinesi, Danner akadaro. Iyo kambani inotakura, packer uye processor yemichero uye mitsva-yakachekwa michero nemiriwo.
Sechikamu cheProduce Alliance, Liberty inogovera kunharaunda yematunhu mashanu munzvimbo ye400-mamaira yeKansas City: Iowa, Kansas, Missouri, Nebraska neOklahoma. Zvikamu makumi mana nezvishanu kubva muzana zvezvirimwa zvinotengeswa kune vatengi vezvekudya, makumi matatu muzana vanotengeswa nehosesi uye 45 muzana yasara ndeye retail chigadzirwa. Kusiyana ikoko chimwe chezvakabatsira Liberty kuona kukura kwe30 muzana gore negore kwemakore mashanu apfuura.
"Kana chikamu chimwe chichinonoka, chimwe chinotora," akadaro Danner.
Nzvimbo yeRusununguko inovhara anopfuura 120,000 square feet, ine mamiriro-e-the-art ekutonhodza nekuibva. Nzvimbo gumi neimwe dzinodzorwa tembiricha dzinobatsira kuchengetedza kutsva kwezvigadzirwa zvakasiyana, uye boka rekambani remarori makumi mashanu nematiraira anogona kutumira maawa makumi maviri nemana pazuva. Iwo marori anoteverwa neGlobal Positioning Satellite tekinoroji, izvo zvinoita kuti zvikwanisike kuti Liberty inyatsoziva kuti chigadzirwa chiri kupi uye kuita basa riri nani kuronga kutakura uye kutumira.
Pamusoro pebhizinesi rekutumira uye Carol's Cuts nyowani-yakachekwa chikamu, Liberty anoita nyowani-pack madomasi pasi peMary's Pride brand - yakatumidzwa zita raamai vaArnold Caviar. Madomasi eMary's Pride anotengeswa pazvitoro semasalad matsvuku nemaromamatoes. Mamwe madomasi anoenda kunorongedza zvakare uye mamwe kune ma processor, nekuti Liberty inogona kuzviita zvakachipa kupfuura mamwe ma processor anogona kuzviita ivo pachavo.
"Tinochengetedza zvinhu zvakawanda uye tinogona kuendesa chigadzirwa chitsva," Danner akadaro.
Kuchekwa kwaCarol
Pakatanga Carol's Cuts, yaive kuseri kwenzvimbo yeRuberty, yaishandiswa nevashandi vasere vanoshandira kazhinji vatengi vebasa rekudya. Mukati megore, kupatsanurwa kwacho kwakange kwave kure nenzvimbo yayo uye yakamira yega, 5,000-square-foot plant yakagadziridzwa panzvimbo yeRuberty. Mumakore mana akatevera, rutivi rutsva rwebhizimisi rwakapetwa kaviri, izvo zvakatungamirira kune 7,000-square-foot-foot kuwedzera.
"Hatina kufamba, takamhanya," Danner akadaro.
Iko kutsva-kucheka kushanda kwabva pakugadzirisa zvisingasviki 40,000 mapaundi ezvigadzirwa pagore kusvika kune anopfuura 160,000 mapaundi. Iine nzvimbo yekuwedzera, kambani ine nzvimbo yekuwedzera zvakanyanya, uye Danner akati aigona kuona Carol's Cuts ichikura zvakapetwa kaviri kana katatu zvazviri ikozvino.
"Arnold achati 'tapererwa, tapererwa,' asi iwe hausi kuremerwa kusvika wave kuita mashifiti matatu pamutsetse wega wega," Danner akadaro.
Carol's Cuts iri kuita mitsetse gumi yekuchinja kwemasikati imwe chete kubva na10pm kusvika 3pm Na10 pm, kambani inofambisa hanyanisi yayo nemumidziyo kuitira kuti chirimwa chacho chinenge chisina chinhu uye vashandi vehutsanana vageze mushure mehanyanisi isati yasvika. zuva rinotanga.
Zvinopfuura zvigadzirwa mazana maviri nemakumi matatu zvinopinda mumitsara yekambani nyowani-yakachekwa, nemichina yakawanda ichangobva kuwedzerwa panguva yekuwedzera. Zvinenge chero mhando yekugadzirisa inogona kuitwa, zvichienderana nezvinodiwa nemutengi. Midziyo mitsva iyi yakachengetedza nguva yakakura, nematanho akaita sembatatisi peeling anopedzwa ka230 nekukurumidza.
"Ndine chokwadi chekuti haungambove nemichina yakawandisa," akadaro Danner.
Ruzivo rwaLiberty uye manejimendi ezvivakwa zvinobatsira chirimwa chichangobva kuchekwa kuburitsa michero nemuriwo zviri nani. Chigadzirwa chakasvibirira chinoramba chakatonhora kubva pakusvika kuburikidza nekugadziriswa, uye tembiricha inotariswa mukuchengetedza kusvika yaunzwa kune vatengi. Pasuru yechigadzirwa ine "yakagadziriswa" zuva, saka vatengi vanoziva kuti chigadzirwa chavo chitsva.
Kuwedzera mutsara mutsva-wakacheka kwave kureva kunyanya kuchenjerera nekuchengetedza chikafu. Carol's Cuts ine HACCP maitiro aripo uye yakazara-nguva-yakazara yemhando yevashandi vekutarisa uye kunyora maitiro - ayo Danner akati chinhu chinodiwa kune processor mazuva ano.
"Hakusi kuti takanga tisiri kuita zvinhu zvakanaka - magwaro," akadaro.
Kune makumi maviri mabhuku ezvinyorwa zvezvitupa zvakasiyana uye ongororo dzinofanirwa kuve dzazvino, uye vakadzidziswa mhando yemhando yevashandi vanogona kudzivirira kukanganisa kunodhura kana kupotsa mapoinzi pakuongorora.
"Zvinongotiita kambani iri nani," akadaro Danner. "Mutengo hauchave chinhu chiri chose."
Kukura uye Kutsigira
Vavariro yeLiberty Fruit Co. - nemapoka ayo eMary's Pride and Carol's Cuts - kuve chitoro chimwechete chevatengi. Kubatsira kuzadzisa chinangwa ichocho, Liberty yakava nhengo yeProduce Alliance muna 2001. Produce Alliance ikambani inotungamira iyo inonyanya kutsvaga nekugovera zvirimwa zvevatengi vekudya. Iyo kambani haipinde mukutsva-kucheka, asi tekinoroji Gadzira Alliance inoshandisa yakabatsira Liberty kutarisa uye kuteedzera kugadzirwa kwayo zvakanyanya.
"IT yedu iri pamberi pemakwikwi," Danner akadaro.
Asi kukura kambani kunogona kusanganisira mari yakawanda, saka Arnold naAllen Caviar vanoda kuchenjerera kuti mari inoshandiswa sei. Kusvikira kuwedzera kweCarol's Cuts, Rusununguko rwakanga rusina chikwereti, uye kunyange zvikwereti zvavakatora kuti vawedzere ndezvenguva pfupi uye chete nokuda kwemari yakaderera inodiwa.
Mhuri yeCaviar yagara yakazvimiririra, ichitenda kuti kambani inofanirwa kushandisa mari yainayo pane kukwereta mari, Danner akadaro. Mafungiro iwayo anobatsira vanhu kuita sarudzo dzakangwara, nekuti zvese zvinofanirwa kuiswa papepa uye dhora rega rega rinoshandiswa rinobuda kubva muhomwe.
Sezvo kambani inotarisa kuwedzera kukura, Danner haaone ichichinja. Zvinhu zvakakura-matikiti semichina kana zvivakwa zvingada chikwereti, asi zvicharamba zvichishandiswa zvishoma kuchengetedza Rusununguko rusina zvikwereti sezvinobvira.
Kubatsira
Kwemakore masere apfuura, Liberty Fruit Co. yakaronga nekutsigira makwikwi egorofu kuti iunganidze mari yeVana Mercy Hospital neCliniki muKansas City. Iyo fundraiser ibasa rakakosha rekutsvaga mari kuna Arnold.
Mumakore mashoma apfuura, vatambi vegorofu vakabhururuka kubva kumativi ese maviri kuti vatore chikamu uye vatsigiri vakamira, kusanganisira mazita makuru seDole Fresh Vegetable, Gills Onions uye River Ranch Fresh Foods. Makwikwi egore radarika akawana mari inodarika zana rezviuru zvemadhora kuchipatara ichi, izvo zvakakanganisa nhoroondo dzekare uye zvaitarisirwa nevarongi. Kambani ine tarisiro huru yemakwikwi e100,000, ayo achaitwa Sept. 2008 paTiffany Springs Golf Club muKansas City, Mo.