Chikwata chiri paPeterson Farms Fresh chinoona mukana kana zvasvika pakugogodza. Kambani yeShelby, Mich., yaive imwe yemakambani ekutanga kupa zvimedu zveapuro zvakachekwa zveMcDonald's apo hofori yezvekudya zvekukurumidza yakaunza Apple Dippers yayo muna 2004. Yakanga iri nguva yekutanga mhuri yekwaPeterson kuti iite zvitsva- cheka zvibereko. Kubva ipapo, hapana kuzodzokera shure.
Kunyangwe McDonald's ichiramba ichigadzira chikamu chakakosha chebhizinesi rePeterson Farms Fresh, kambani iri kupinda munhandare yezvitoro ine zvigadzirwa seBake-at-Home Apple Crisp kit uye akawanda-pack mapakeji emaapuro zvimedu, orange wedges uye single-serve. mazambiringa mapakeji.
Sarah Peterson-Schlukebir, uyo anoona nezvekutengesa nekutengesa, akati kambani icharamba ichigadzira zvigadzirwa zvitsva sezvinodiwa nemusika.
“Tasvika pamugumo wechando,” akadaro. “Huzivi hwedu nderekuti hatimbode kugara panzvimbo imwe chete. Kana wagadzikana ndipo paunotanga kudzikira."
Pakati pezvigadzirwa Schlukebir inonyanya kunakidzwa nazvo mapaketi ekambani emaorenji akachekwa. Iwo maranjisi wedges anouya mu-multi-pack ane mashanu 3-ounce mapakeji uye ane mazuva gumi nemana esherufu.
“Tinofara zvikuru nemaorenji,” akadaro Earl Peterson, purezidhendi wePeterson Farms. "Takaita mwedzi nemwedzi yekutsvagisa kuburitsa orenji ine kunaka kwakanaka."
Tsvagiridzo ndiyo imwe nzvimbo inoramba iripo yePeterson Farms Fresh. Hazvina mhosva kuti chibereko chii, kambani inopedza nguva nemari ichiita kuti chigadzirwa chacho chakanaka.
"Zvinotora nguva iyoyo nesimba uye kufunga kuti unokwira sei gomo uye kugadzirisa matambudziko ega ega uye kuburitsa icho chikuru, chikuru chigadzirwa," Peterson akadaro.
Haasi marudzi chete anotora tsvakurudzo. Iyo yese maitiro - kubva kwakasiyana kusvika pakurongedza - inoongororwa.
"Iwe unofanirwa kutanga pasaenzi yechikafu," Schlukebir akadaro.
Nhanho inonyanya kutora nguva, kunyange zvakadaro, inogona kurongedza - kubva pakutsvaga firimu rakakodzera kune imwe neimwe yakasiyana-siyana kusvika pakuita kuti magirafu echokwadi anokwevera muvatengi pasina kuvanza chigadzirwa.
"Graphics inogara ichichinja," akadaro Schlukebir.
Iyo kambani inopfuura neanokwana maviri kutenderera kwemazano ekurongedza isati yafunga nezve yekupedzisira vhezheni. Peterson Farms Fresh ane-on-vashandi munhu akazvipira kugadzira kurongedza.
Pavanenge vaine chigadzirwa uye kurongedza, Schlukebir akati kuwana zvigadzirwa zvitsva kumusika zvinogona kunetsa.
"Zvakaoma kuwana zvigadzirwa zvitsva kuburikidza nemachaneti," akadaro. "Tinofanirwa kuwana mufaro kunze uko."
Schlukebir akati akashamiswa nehuwandu hwevanhu vekuMidwest vaisaziva kuti vaigona kutenga zvimedu zveapuro zvakachekwa.
Peterson Farms Fresh inogashira mae-mail zuva nezuva kubva kuvabereki vane vana vakawana zvimedu zvemaapuro zvakachekwa pachikoro uye vanoda kukwanisa kuzviwana muzvitoro.
"Vabereki vari kutsvaga kuwedzera dzimwe nzira dzine hutano," akadaro Schlukebir.
Mikana Inovimbisa
Peterson Farms Fresh iri kuwedzera huvepo hwavo hweapuro zvimedu munhandare yekutengesa. Schlukebir akati pane kufarira kukuru kutsiva iyo yakajairwa apuro neakachekwa-akachekwa maapuro zvimedu mune akasiyana ekutengesa muchina maapplication.
Nguva zhinji, maapuro ese anopihwa mumashini ekutengesa ane maronda akaipa uye haafadze. Maapuro achangochekwa achagadzira muchina wekutengesa wakakodzera, uye Schlukebir akati vanga vaine kufarira “kwakakura” kubva kumakambani emuchina wekutengesa.
Zvigadzirwa zveOrganic zvakare zviri kuratidza kuvimbisa Peterson Farms Fresh. Schlukebir akati kambani inowana nhare dzakawanda nezve organic apple slice zvigadzirwa pane zvakajairwa mapakeji.
Peterson Farms Fresh inotengesa organic apple zvimedu mumapaketi akawanda ane mashanu 2-ounce mapakeji pamwe chete ne12-ounce package. Maapuro ane mazuva gumi nemasere ehupenyu hwesherufu.
"Kune chikamu chiri kukura chehuwandu chinoda organic kana kuti organic chingapesvedzera kutenga kwavo," akadaro Schlukebir. "Kune kukura kukuru, uye kudiwa kunodarika kuwanikwa."
Kugadzira maapuro eorganic, Peterson Farms Fresh aifanira kupihwa certification, sezvakaita vatengesi vekambani. Nekuti organic zvigadzirwa zvinofanirwa kusangana negwara chairo, Peterson Farms Fresh inotanga zuva rayo neiyo organic kugadzirisa uye inofamba mukugadzirisa chigadzirwa chakajairika gare gare muzuva. Chirimwa chose chinocheneswa husiku kugadzirira organic processing, uye kutenderera kunotanga zvakare. Iyo antioxidant mhinduro inoiswa pamaapuro zvakare inosiyana kubva kune yakajairika maapuro.
Kuparadzirwa
Nzvimbo yekambani kuMidwest yakaratidza kubatsira. Nekuwana zviri nyore zvikamu zviviri muzvitatu zvehuwandu hwenyika, Peterson akati kambani yake ine mukana pane makambani ari kuWest Coast.
"Tinogona kuigadzira rimwe zuva uye kune mutengi wedu rinotevera," akadaro.
Nehwindo rakasimba resherufu-hupenyu, kukurumidza kutumira kwakakosha. Chese chigadzirwa kubva kuPeterson Farms Zvikepe zvitsva mukati meawa gumi nemaviri uye zvinosvika pamusuwo wemutengi neanokwana mazuva gumi nemashanu ehupenyu hwesherufu.
Michigan yakaratidza kuve inzvimbo yepamusoro nekuti yatove nzvimbo yekutengesa maapuro, ine cheni yakagadziridzwa yekugovera.
Peterson Farms Fresh inoshanda pane-nguva-munguva-nguva, ine shanduko imwe kusvika kuviri zvichienderana nehukuru hwehurongwa. Mamwe mazuva vashandi vanogona kudikanwa kuti vashande shanduko yakazara, nepo mamwe mazuva - kana maodha ari madiki - kwete sevanhu vazhinji vanodiwa.
"Kutsva-kuchekwa kunotora boka rakasiyana revanhu, vashandi vanochinjika," akadaro Schlukebir.
Zvichaitika mune ramangwana
Peterson Farms Fresh ine ambitious kukura zano. Iyo kambani inotarisa kuburitsa chimwe chigadzirwa chitsva mwedzi mitanhatu yega yega, Peterson akadaro.
"Kana vatengi vakafunga nezve kutsva-kuchekwa, tinoda kuti vafunge nezvedu," akadaro.
Kunyangwe aisakwanisa kutaura nezve izvo Peterson Farms Fresh aizobuda nazvo, Schlukebir akati ichave "michero isiri yechinyakare yakachekwa - kwete chinhu chakakosha."
"Tinotarisira kuti vatengi vedu vanoda kuti tive nemuchinjiko wakakwana wemimwe michero inowanikwa kwavari," Peterson akadaro. “Tiri kugadzira michina mitsva uye tiri kuedza kuita michero iyo vanhu vasati vanyatsokwanisa kuita nemuchina uye tichibudirira.
"Tiri kutsvaga kukwanisa kuzviita zvinobudirira kuti tisvike pasherufu-hupenyu kuve nekunaka kwakanaka uye kutaridzika zvakanaka. Unogona kuzviita nemichero yakawanda nemaoko, asi kuti tiite kuti izvi zvishande pamusika wekutengesa, tinofanira kuona kuti tozviita sei nemakanika. "
Peterson akati kubudirira kwebhizinesi rake nyowani kunoenderana nekugadzira iyo curve - kwete kuitevera.
“Chatinoda kuita kutanga kuita mimwe michero yausingawani muzvikamu zvinenge zvachekwa,” akadaro.