Indoor greens murimi Bowery Kurima nguva pfupi yadarika yakaburitsa branding nyowani inosanganisira logo nyowani, dhizaini yewebhusaiti, uye kurongedza kwechigadzirwa.
Bowery's new packaging, iyo inotakura kune vatengesi mwedzi uno, uye inozvirumbidza yekutanga dhizaini yerudzi rwayo munzira yekugadzira, maererano nekuburitswa kwenhau kubva kukambani. Iyo yekuputira yakagadzirirwa kumira pamasherufu ane mitsara yakachena, mavara akajairwa, uye akajeka anosheedzera anozivisa mutengi nezve kuravira uye rudzi rwechigadzirwa. Pamusoro pezvo, nzvimbo yepurazi reBowery yemuno chigadzirwa chimwe nechimwe chakarimwa nekukohwewa chakadhindwa zvakajeka pasuru yega yega,
"Tiri kudzima rwendo rwekunzwa rwemutengi, pakati chaipo pechigadzirwa, nekugadzira chiitiko chinooneka sechakasimba uye chitsva sezvigadzirwa zvedu," mukuru wezvekushambadzira weBowery Katie Seawell akadaro mukuburitswa kwenhau. “Bowery's evolved brand ichabatsira mutengi kukurumidza kuona goho redu, kuona kunaka kwekunaka kwechigadzirwa chimwe nechimwe, uye kunzwisisa zviri nani kwachinobva. Iri zano rinoenderana nekuzvipira kwedu kurima chikafu chinonaka chine chinangwa uye chinowedzera kujeka kune cheni yekugovera. "
Webhusaiti nyowani ine chikamu chekubika, pamwe nerondedzero pamusoro pechiratidzo chaBowery, kusanganisira chinangwa chayo, maitiro, uye kudyidzana munharaunda, maererano nekuburitswa. Yakagadziridzwa tekinoroji maficha, akadai seakakwidziridzwa ekutsvaga chitoro, anobatsira kugadzira iri nyore kutenga ruzivo rwevatengi vari kutsvaga kutenga Bowery chigadzirwa.
Yakatangwa muna 2015, Bowery parizvino ine mapurazi muKearny, New Jersey neWhite Marsh, Maryland, ichishandira zvitoro zvinopfuura mazana mana nemakumi mana neshanu munzvimbo yeTri-State uye Mid-Atlantic matunhu, anosanganisira Whole Foods Market, Giant Food, Stop & Shop, Walmart uye magirosa akasarudzika, pamwe nevabatsiri vepamhepo vakaita seAmazon Fresh, Hungryroot, Peapod nemaresitorendi.
Yakavakirwa muNew York City, kambani yakasimudza mari inodarika madhora zana nemakumi manomwe neshanu kubva kune vanoisa mari.