"Tsvaga poindi yemusiyano inopa rubatsiro rwevatengi; kuvaka cheni yakasimba yekugovera; tsanangura kureruka sekureruka kwekuita sarudzo panguva yekutenga. "
Iyo inoramba iri imwe yehuzivi hwemunhu Rob Robson, muvambi uye CEO weOneHarvest, boka remakambani akabereka Harvest FreshCuts Pty Ltd. Harvest FreshCuts ndiro ruoko rwekugadzirisa boka, riri muBrisbane, Australia. Mumakore gumi adarika, bhizinesi iri remichero nemiriwo minyoro rakasimukira kubva pazviroto zvekuzova sangano guru renyika reAustralia remichero.
OneHarvest yanga iri padanho rekutanga rezvigadzirwa zvitsva zveAustralia kweanopfuura makore makumi matatu. Akarerwa mubhizimusi rababa vake rekutengesa michero, Rob nevanin'ina vake vakashanda pamwe chete nababa vavo kuburikidza nechikoro. Paakapedza dzidzo yeyunivhesiti, Rob akatanga basa rekutengesa goho rakavakirwa mumisika yeBrisbane nemukoma wake muna 30. Kubva ipapo, vanhu vake vakatungamira nzira yekuvandudza zvirimwa zvitsva zveAustralia.
Kufanoona Ramangwana Trends
Mukupera kwema1980 uye kutanga kwema90, Rob akaona cheni dzechinyakare dzekugovera zvigadzirwa muUS neEurope dzichichinja kubva kumusika wepakati-inotungamirwa kutungamira kugovera kune vatengi kubva kwaibva. Aiziva kuti yaingove nyaya yenguva kuti indasitiri yezvigadzirwa zveAustralia itevedzere. Panguva imwecheteyo, nzendo dzaRob dzakamusuma kune nyika yemasaladhi nemiriwo mitsva.
Miriwo yakagadzikiswa zvishoma yaive inokurumidza kuita chikamu chakakosha chekutengesa kwedhipatimendi rekutengesa mumisika yemhiri kwemakungwa. Uyu waive mukana wekushandura madhipatimendi matsva ezvigadzirwa zvemasupamaketi muAustralia nekuunza kukosha-kwakawedzerwa, masaradhi nemiriwo mitsva.
Kubva pakatanga kugadzirwa munaGunyana 1995, Harvest FreshCuts yakura mugove wayo wemusika wekuAustralia kuchengetedza ingangoita makumi manomwe neshanu muzana emusika-wakachekwa patsva uye parizvino inopa cheni dzese dzakakura nevanozvimiririra muAustralia. Kambani iyi inoshandisa vanhu vanopfuura mazana mashanu mumafekitari maviri ekugadzira - Brisbane, QLD neBairnsdale, VIC - uye ndiyo yakanyanya tekinoroji nyowani-yakachekwa processor muAustralia. Muchokwadi, ndiyo chete yeAustralia nyika nyowani-yakachekwa inopa.
Muna 2003, Produce News neInternational Fresh-cut Produce Association (IFPA) vakatenda zvakaitwa naRob uye bhizinesi rake rekugadzirisa neInternational Fresh-cut Processor of the Year.
Bhizinesi raRob's hwaro, The Harvest Company, yakagadzira zvine hungwaru diki diki niche muAustralia horticultural indasitiri semaneja wekutengesa cheni. Kambani yeHarvest inodyidzana nevatengesi nevatengi kuzadzisa zvinodiwa nevatengi kune zvigadzirwa zvakawedzerwa. Kukohwa kunobudirira kushambadzira akawanda eCalypso mango, mavise asina mhodzi, asparagus nyowani, Shepard avocados uye yakavimbiswa michero inotapira. Nekumisikidza yakakosha poindi yemusiyano wezvigadzirwa izvi mumusika uye kutonga mapato ese ari mucheni, The Harvest Company ndeyechokwadi horticultural supply chain manager.
MuAustralia, OneHarvest inofanana nekuvandudza.
Nhasi, sangano iri 100 muzana yeAustralia ine, yechizvarwa chechitatu bhizinesi remhuri. Kushanda kwaRob kutsva-kuchekwa kugadzira chigadzirwa kunogona kutsanangurwa semusanganiswa wepfungwa dzeUS uye tekinoroji yeEurope ine yakasarudzika, nzira yekuAustralia yekuita bhizinesi. Zvakawanda zvehunyanzvi mumabhizinesi ake modhi uye kuronga kwehungwaru zvakasarudzika kune uyu muzvinabhizimusi.
Kuzivikanwa 'Value-added' Inogona
Rob yekutanga-yakatemwa chirimwa chakavakwa muBrisbane muna 1995. Makore maviri gare gare, Harvest FreshCuts yakabatanidzwa nemukwikwidzi wayo mukuru, Vegco Pty Ltd., iri kumahombekombe ekumaodzanyemba kwakadziva kumabvazuva kweAustralia mune imwe nyika-ye-the-art, chirimwa chikuru. Izvi zvivakwa zviviri zvinobatsira kubata nekushanduka kwemwaka weAustralia uye kupararira kwenyika. Pakati pezvidyarwa zviviri izvi, Harvest FreshCuts masevhisi mazhinji eAustralia neayo kukosha-yakawedzerwa zvigadzirwa; kunze kwenzvimbo yekumadokero iyo yakaparadzaniswa nemazana emamaira enzvimbo ine zvishoma pakati.
Mumazuva ekutanga, apo Rob akatanga rwendo rwake rwekuwedzera kukosha, nyanzvi dzinoziva mukugadzirwa-kutsva-kuchekwa kwakange kusipo muAustralia. Izvi zvakamumanikidza kuti atarise kuUK, Europe neUS kune hunyanzvi uhu. Rob anotora Dennis Gertmenian weReady Pac seimwe yekurudziro yake muindasitiri yakawedzera kukosha. Pamusoro pazvo, vese Dennis naRob vakatanga mabhizinesi avo ekutengesa zvirimwa zvehorese.
Kwemakore gumi apfuura, Rob akatsigira nyanzvi dzinopfuura gumi neshanu kubva kuUK, France neSouth Africa kuti vabatane nebasa rake uye vaunze ruzivo rwehunyanzvi uye ruzivo kubhizinesi rake. Vakabatanidzwa mune zvese kubva pakusarudza kuti ndedzipi mhando dzemidziyo yekushandisa uye mashandisiro ayo kusvika pakumisikidza nekuchengetedza hutano hwepamusoro hwekudya uye kuchengetedza zviyero zvinosimbirwa nekambani. Ivo zvakare vanopa zano nezve mutengo accounting.
Muenzaniso ndiDom Gondzik, chizvarwa chemuUK, anotungamira chirongwa cheKuzadzikiswa kweOdha (kubva pakugadzira kuenda kumidziyo kusvika pakuronga). Akabatana nebhizimisi makore maviri nehafu apfuura. Asati apinda muchikepe, Gondzik akapedza makore gumi nemaviri achishanda muGeest's fresh-cut-salad operations munyika yake uye ane ruzivo nezvezvose zviri zviviri bhegi nendiro yekurongedza.
Achiziva kare kukosha kwekurongedza kwemhando, Rob akawana kodzero dzakakwana muna 1994 kuScalime's salad processing tekinoroji yeAustralia neNew Zealand. Scalime yakapa nzira yekuEurope kune marudzi emasaga emasaga ayo kambani yaizoshandisa kwemakore mazhinji.
Sekureva kwaRobin Poynton, mukuru anoshanda, shanduko yakakosha kuchirongwa chekurongedza chekambani kudyidzana kwakasimba neAmcor, mutengesi anotungamira anogara muAustralia. Kurongeka kunobatsira kuona kuti kambani inowana sarudzo dzakanakisa dzekurongedza kune yayo yakakura zvigadzirwa zvinopihwa.
"Takaronga kuisa bhegi pasherufu rine mharidzo yakanaka, nekujeka kukuru, pasina mhute uye zvisimbiso zvinoyevedza zvinosangana nezvinotarisirwa pasherufu yehupenyu hwechigadzirwa," anodaro Poynton. "Iye zvino tine bhaisikopo rimwe chete rinosangana nezvose zvatinoda nenguva pfupi dzekupindura. Iyi firimu ine bhendi rakafara rekuisa chisimbiso kuti tikwanise kuwana yakakwira 'nguva yekutanga chaiyo' uye nekukurumidza mabhegi mareti, izvo, zvechokwadi, zvinoreva kushanda kwakanyanya uye kuderera kwemitengo. "
Kufanana nevese vakajairwa vekuAustralia, Harvest FreshCuts musanganiswa wakanaka wemazano akawanda kubva kune mamwe mativi enyika.
Kukura bhizinesi muAustralia kune matambudziko aro, Rob anobvuma. Huwandu hwevanhu vashoma (ichangosvika mamirioni makumi maviri), uye kondinendi pachayo yakakura. Logistics inogona kuva dambudziko.
Hunhu hwechigadzirwa uye hupenyu hwesherufu hwakakosha, maererano naGondzik. Kugovera kunofanira kunge kusina chikanganiso. Kuenzaniswa neEurope, mamiriro ekunze anogona kuve ane njodzi.
Kukosha Kwekugadzirisa Kuchinja
"Takadzidza kufamba netsoka uye nekukurumidza kuita zvinoenderana nekuchinja kuri kudiwa," anonyemwerera. "Pano, isu tinofanirwa kugona kumhanya kwenguva pfupi, panguva imwe chete, takagadzirira kuendesa kana paine kuwedzera kwe300 muzana kwekuda (kunotarisirwa kuburikidza nekuwedzera kwevatengi)."
Panyaya yekugadzirisa zvinodiwa nevatengi, musika wekuAustralia uchangobva kuchekwa wezvigadzirwa nhasi ndipo paive nemusika wekuUK mukutanga ma1990s, Gondzik anotenda. Nekudaro, gaka iri riri kupera nekukurumidza, uye izvo zvakatora makore gumi kuti zvigadzirike muUK zvinotarisirwa kuitika muAustralia mumakore mashanu anotevera. Zvidzidzo zvakadzidzwa muEurope neUS zviri kukurumidza kuitwa. Zvigadzirwa zvemhando yepamusoro zvatove pamusika, uye mamwe manyoro ekupinda ari kutangwa.
Imwe yeiyi Jungle Snacks™ mutsara wemichero nemuriwo wezvekudya zvichangobva kuburitswa zvevana vezera rechikoro. Izvi zvinosanganisira makarotsi, celery, maapuro zvimedu, mazambiringa uye machunks emichero? akasiyana esarudzo anotarisirwa kuvhura mahwindo matsva emukana. Zvigadzirwa zvemichero, kunyanya, zviri kuratidza vimbiso huru uye inzvimbo inotyisa yekurwisa nyaya yekufutisa kwevana.
Mikana mikuru yekukura yeHarvest FreshCuts mumakore mashoma apfuura anga ari mucheche mashizha lettuce. Zvitsva zvinopinda mumhando yepamusoro yevheji - sipinachi yevana uye arugula, semuenzaniso - uye mucheche weAsian greens zvakaratidza kufarirwa nevatengi veAustralia.
Chikamu chinodarika makumi matanhatu kubva muzana chemashizha emwana anorimwa pasi pemambure anodzivirira uye anokohwewa pachishandiswa 'lawn mowers' dzakagadzirwa netsika. Yakakohwewa masvondo matanhatu chete kubva pakudyara, mashizha manyoro, anonaka akatama kubva pamatafura emaresitorendi akanaka kuenda kumandiro echisvusvuro ezviuru zvevanhu vekuAustralia.
Zvigadzirwa zvinotorwa kubva kune vanopfuura 50 vatengesi vakapararira pamwe neEast Coast yeAustralia, nekusiyana kwenzvimbo yenyika inobvumira 52-vhiki kugadzirwa kwezvinhu zvakawanda zvinongedzo.
Kutarisira Kuwedzera Kudiwa
Nzvimbo yekugadzira yeBrisbane inogadzira uye inogovera pedyo nechikamu chetatu chekambani yakachekwa-chekwa saladhi nemiriwo. Kune mitsara miviri yekugezesa uye mitsara miviri yekurongedza panzvimbo.
Parizvino, chikafu chese "chakagadzirira" chinogadziriswawo muBrisbane. Inosanganisirwa mbiya dzesaladhi, masangweji uye svinga fry trays, izvo zvese zvakaunganidzwa nemaoko.
Nzvimbo yeBairnsdale ndiyo hombe pazviviri izvi, iine hunyanzvi hwekugadzira, kusanganisira zana muzana rezvigadzirwa zvemichero zvakachekwa. Mitsetse miviri yekugezesa uye mitsetse mina yekurongedza parizvino inosangana nezvinodiwa zvesalad nemuriwo.
Bairnsdale zvakare kumusha kune kambani mbatatisi mutsetse. Iyo kambani inopa huwandu hwe "par-yakabikwa" zvigadzirwa zvembatatisi zvakabikwa zvakakwana kuti zviise mu microwave.
Kubatanidza zvirimwa zvese, Harvest FreshCuts ine michina minomwe yekubata kwayo chirimwa mabhegi zvinodiwa; kuburitsa kwakanyanya kunofungidzirwa kumabhegi e300,000 pazuva. Mitsetse yembatatisi inobata anosvika zviuru gumi nezvishanu masaga pazuva, nepo mitsara yemichero inogona kufamba nemasaga zviuru makumi mashanu pazuva. Iyo sandwich / saladhi mbiya inobuda ndeye 15,000 pazuva. Ikozvino kudiwa pamitsetse yese yechigadzirwa ndeye 50,000 pazuva - saka mukana wekuwedzera huwandu huripo hwezvivakwa pachahwo wakakura.
Kuparadzira Channels
Nzvimbo yezvitoro yeAustralia inopawo matambudziko. Munyika ine saizi yeUS, ine vanhu vashoma kudaro, kune maviri makuru ezvitoro zvezvitoro. Coles naWoolworths vanodzora zvikamu makumi matanhatu muzana zvemusika muzvitoro zvinosvika chiuru nemazana matanhatu. Aya macheni makasitoma makuru eHarvest FreshCuts. Hapana pakati pakati. Pre-chekwa zvigadzirwa zvinounzwa zvakananga kumaketani 'kugovera nzvimbo.
Iyi nharaunda zvakare inoreva kuti 80 muzana yezvese zvigadzirwa zvinogadziriswa uye kutengeswa neHarvest FreshCuts zvinyorwa zvepachivande, kureva kuti, zvakaiswa chiratidzo chevatengesi.
Nepo tarisiro munguva yakapfuura yanga iri pakutengesa, Kukohwa kuri kupawo sumo itsva yechigadzirwa chemichero uye “yakagadzirira” chikafu chekupinda muchikafu nemimwe misika mitsva.
Redefining Convenience
Mushure memakore gumi ekutora matafura eAustralia, Harvest FreshCuts yatora chimiro chitsva pamabatiro airi kuita bhizinesi, sekureva kwaRob. SekuUS, vatengi veAustralia vakatsanangura zvakare zvinoreva "kureruka." Izvo hazvichakodzeri zvakakwana kupa chinhu chiri nyore. Mutengi wanhasi anoda kuti titore nguva kunze kwemaitiro ekufunga.
"Vanoda kuti isu tisarudze kuti ndechipi chikafu chavachadya, izvo zvavachada uye kuti vachazvigadzira sei mumaminetsi asingasviki makumi maviri kubva papakiti kuenda kune imwe nekuedza kushoma," akadaro.
Tichitarisa pakupa mhinduro "nekukurumidza, nyowani uye inonaka", Harvest FreshCuts yakatsanangudza mepu yechikamu, ichipa matatu matatu emhando yechigadzirwa:
Kugona-Entry point zvigadzirwa zvakagadzirirwa kukwezva vashandisi vatsva kuchikamu uye kuvakwezva kuti vatenge kakawanda. Izvi zvinotengeswa pamitengo yakaderera yemazuva ese, zvinomiririra kukosha kwakanaka uye, nekuda kwechimiro chavo chekunaka (zvakajairwa uye zvakakurumbira zvinongedzo), vane kukwezva kwemhuri.
nane - inounza zvakasiyana-siyana zvezvisanganiswa, inotengeswa pamwero wepamusoro uye inowanzo shandiswa kugadzira chikafu chinogovaniswa nemhuri kana shamwari dzepedyo.
Best -Zvigadzirwa zveprimiyamu zvinounza resitorendi yemhando yekudyira chiitiko mukunyaradza kwemba. Kudya kwaizogovaniswa kumba nemudiwa, pachinzvimbo chekubuda, kana kushandiswa kuvaraidza nekufadza vaenzi.
"Nezvikamu makumi masere kubva muzana zvesarudzo dzekutenga masupamaketi muAustralia zvakaitwa panguva yekutengesa, takava nehungwaru nekurongedza kwedu uye zvinhu zvePOS," akadaro Rob. "Kurongedza kwedu ndiko kubatanidza kwakakosha nemutengi. Inofanirwa kuita semutengesi wemuchitoro. Zvese pamusoro pazvo, kubva pakugadzira, ruvara uye kopi, zvinoda kutaura nevatengi mumutauro wavo. Inofanira kuva yemazuva ano uye yakavimbika. "
Iyo yekurongedza ine mavara-code kubatsira vatengi nekukurumidza kuona kuti ndeupi rudzi rwechigadzirwa chekutenga, anotsanangura, zvichienderana nechinangwa chekudya. Mutengi anogona kutenga chimwe chezvitatu izvi, zvichienderana nechinangwa chekudya. Iyo "yakanaka" mutsara unosanganisira tsvuku yemavara bhendi, iyo "zviri nani" yebhuruu uye "yakanakisa" goridhe resimbi (inoburitsa premium kutaridzika uye kunzwa).
Marecipe anopihwa ese matatu emhando yemhando yezvigadzirwa. Uye zvakare, zvigadzirwa zviri mu "zvirinani" uye "zvakanakisa" renji zvine mavara akazara mafoto ehupfu hwakakanyiwa kumberi kwepakeji. Miedzo yakaratidza kuwanda kwemutengi kutora kwekubika kana pikicha yekudya kwapera inosanganisirwa.
Kechipiri, mufananidzo wacho unobatsira kuputsa "rusvingo rukuru rwekufanana" rwakanyura mumaratidziro matsva pasi rose, Rob akadaro. Iyo kambani zvakare iri kushandisa POS zvinhu kuunza hupenyu kuchikamu mune zvekutengesa marongero.
Zvirongwa zvevashandi
Mukati, Rob ave achiziva kukosha kwevashandi vake uye anoramba achisimbisa kutaurirana pachena, kubvunzurudza uye kushanda kweboka. Maforamu ekubvunzurudza anoitwa nguva nenguva. Joint Consultative Committees (JCC), inoumbwa nevamiriri vakasarudzwa nevashandi nevamiriri vemaneja, vanosangana kuti vakurukure nyaya dzehukama hwemaindasitiri, mamiriro emabasa, kutaurirana zvibvumirano zvevashandi pamwe chete uye kuchinja kukuru kwenzvimbo yebasa. Aya maJCC akabudirira zvekuti muna 2003-04 ese ari maviri makuru ekugadzira nzvimbo akabudirira kutaurirana zvibvumirano zvebasa. Mvumo yevashandi yaive pamusoro pe90 muzana.
Nzvimbo dzese dzine makomiti ekuchengetedzwa kwenzvimbo. Izvi zvinoumbwa nevamiriri vakasarudzwa nevashandi vanosangana mwedzi nemwedzi nemaneja kuti vakurukure zvirongwa zvekuchengetedza, kuita kwekuchengetedza chirimwa uye mishumo yekuongorora.
Sangano rinotsigirawo mubairo wakakurumbira uye chirongwa chekucherechedzwa, chine musoro unoti "Character First." Chirongwa chinoziva vashandi pahwaro hwehunhu. Vashandi vanoremekedzwa pamberi pevezera ravo pamazuva avo ekuzvarwa uye vanozivikanwa nechipo chidiki uye chitupa. Ivo zvakare vanochengetwa vachienderana nemashandiro ekambani.
Mumativi ese ebhizinesi, Rob anodyarawo muzvirongwa zvakasiyana zvehunyanzvi uye zvekuvandudza hunyanzvi, zvinosanganisira kudzidziswa mukugadzirisa chikafu, mabasa emari, manejimendi ehofisi, manejimendi epamberi, kusimudzira hutungamiriri uye madhigirii ekuyunivhesiti.
Ramangwana
Saka ramangwana rakamira sei kune uyu muzvinabhizimusi wekuAustralia nesangano rake? OneHarvest (boka remakambani) richaramba richishanda nekusimbisa nzvimbo yaro mumatatu makuru ekukosha nzizi umo yava kushanda, Rob anotsanangura.
Ruoko rwekugadzirisa, Harvest FreshCuts, ruchabatanidza masaradhi, miriwo uye michero uye inosanganisira dzakasiyana siyana dzezvitoro zvine hutano dzimwe nzira dzemusika weC-chitoro uye zvakataurwa pamusoro apa zvemichero nemiriwo zvevana zvekudya. Makuru ekuwedzera kune iceberg, romaine uye mucheche mashizha chikamu zvakare ari mumakadhi.
Kambani iyi icharamba ichitengesa zvirimwa zvitsva munyika yose uye nekutengesa kunze kuburikidza neThe Harvest Company, Rob akadaro. Pachange paine marudzi akasiyana-siyana emumango ?Calypso™ mango, mavise asina mhodzi uye mavise 'akatapira akavimbiswa'.
Basa rake idzva, Oolloo Farm Management, rinopedzisa kusanganisa kwakatwasuka kweketani yekugovera nezvibvumirano zvenguva refu nevaisiri vemari kuti vatarise mapurazi ari kugadzira iyo yakasarudzika genetics. Iyi nyowani kukosha kwerukova inopa nyowani sosi yemari uku ichifambisa chero ingangoita njodzi agronomic kune vekunze vanoisa mari.
Rob anosimbisa kuti haana kumbobvira anyanya kufara kuva mubhizinesi. Uye, nezvinhu zvinotyaira zvekuravira, kureruka, hutano uye kudya kunovaka muviri, akanyatsozviisa pachigaro chemutyairi.