Mutambo mukuru wenhabvu pasi rose uchatanga muna Mbudzi uno uye maAvocados Kubva kuMexico (AFM) neTakis ari kuwanda zvikuru nemushandirapamwe wavo mutsva wekutengesa nhabvu, “Guackeepers Keep it Good,” zvichibatsira vateveri kuunza kunaka kweguac kumapati avo ekuona nhabvu.
Vekutanga vari kutengesa maavocados uye rudzi rweMexico rwechibage chakakungurutswa tortilla chips vari kubatana kutsvaga ngano mbiri dzenhabvu: Landon Donovan, mumwe wevatambi vakuru vechirume vekuAmerica kubva kuchikwata cheUnited States, naRafael Márquez, aimbove Kaputeni weMexico. Chikwata chenyika, chinotsanangurwa semutambi akanakisa munhoroondo yechikwata, chatamba mumitambo mishanu yenhabvu yeWorld Games.
Vaviri vachave vepamutemo "Guackeepers" nekugara vachiunza guac inonaka yakagadzirwa neAvocados Kubva kuMexico uye Takis snacks kumabiko. Uye sezvo inoda kusvika hafu yehuwandu hwepasi rose (3.5B) yakaona mitambo yeNyika 2018, ino ndiyo nguva yakakwana yekuti AFM iite mhemberero dzenhabvu #AlwaysGood.
Zvinoenderana neChidzidzo cheNumerator, kune 1.8x basket2 yekuwedzera kana avocados neTakis snacks zvinotengwa pamwechete. Uye, 2022 ichave kekutanga kuti Mitambo Yepasirese iitike mukudonha - inova mwaka wekutanga weAFM, sezvo mhando ine chikamu chikuru chechikamu cheavocado Gumiguru - Zvita, nekukura kwe9.1% mukutengesa kwemavhoriyamu kubva muna 2018. - 20213 panguva ino.
Nekuti Avocados Kubva kuMexico anotumbuka gore rose kuMichoacán uye dunhu rinotumira Hass avocados kuUS mazuva 365 pagore, akakwana kuunza nekunakidzwa pamapati ekuona nhabvu uku.
Chirongwa chitsva chekusimudzira che "Guackeepers Keep it Good" chinosanganisira zvinoratidzwa muchitoro, kuchengetedza kwevatengi, kuita zvedhijitari, uye kurudziro yeresipi yevateveri, inounza nguva dzakanaka uye guac yakanaka muupenyu. Pamusoro pezvo, mumwe ane rombo rakanaka anotenga achawana mukana wekuhwina ekupedzisira maGuackeepers sweepstakes, rwendo rwekuona chero mutambo wenhabvu muUS pamwe nekushandisa mari. Vatengesi vanokurudzirwa kukumbira zvemahara "Guackeepers Keep It Good" zvekusimudzira uye zvekutengesa kubva kuAFM apo zvigadzirwa zvichiripo.
"Ndeipi nzira iri nani yekupemberera chiitiko chikuru chenhabvu kunze kwekunaka kweAFM neTakis?" akadaro Stephanie Bazan, Mutevedzeri weMutungamiriri weShopper uye Trade Marketing yeAvocados Kubva kuMexico. "Yedu Guackeepers Ichengetedze Yakanaka muchitoro merchandising zano rakagadzirirwa kufadza nhabvu-yakabatikana uye kumutsa nguva dzakanaka, kusimudzira kutengesa panguva ino yakakosha yemhando yedu."
Chirongwa ichi chinopa vatengi combo yepamusoro-yepamusoro inosanganisira:
- Kuchengeta neOn-Pack Coupon: Vatengi vanogona kuchengetedza $1 kana vatenga maAvocado maviri Kubva kuMexico uye bhegi rimwe re9.9oz reTakis Rolled Tortilla Chips.
- Sweepstakes: Mumwe mutengi ane rombo rakanaka achawana mukana wekuhwina sweepstakes yechiitiko chekupedzisira cheGuackeepers, rwendo rwekuona chero mutambo wenhabvu muUS pamwe nekushandisa mari.
- Digital Engagement: Vatengi vanogona kudyidzana neAFM neTakis snacks kuburikidza ne Instagram, Facebook ne Twitter, nekutarisa iyo QR kodhi pakuratidzira kuti vagamuchire zvinonaka zvekubika.
"Kuona mutambo wenhabvu wakanyanya pasi rose haungapedzi pasina kudya kwakaringana, izvo zvakaita kuti sarudzo yedu yekubatana neAvocados Kubva kuMexico ive mutambo wakakwana," akadaro Sandra Peregrina, Marketing Director weSalty Snacks yeBarcel USA. "Sezvo zvikwata zvedu zvatinofarira zvinogadzirira kutarisana nekusimba kwemitambo, tinofara kukoka vateveri kuti vapinde mumakwikwi ekupedzisira eGuackeepers sweepstakes uye vatore pfuti yavo yekukunda kamwe kamwe muhupenyu."
Kuti udzidze zvakawanda nezve Avocados Kubva kuMexico kwakasimba kwegore rose ekusimudzira zviitiko uye kushambadzira kuedza, shanya www.avocadosfrommexico.com/shopper.
Nezve Avocados Kubva kuMexico
Avocados Kubva kuMexico (AFM) inhengo yemubatanidzwa yeMexican Hass Avocado Importers Association (MHAIA), yakaumbwa nechinangwa chekushambadzira, kusimudzira, hukama neveruzhinji uye kutsvagisa kune vese vane chekuita neAvocados Kubva kuMexico. Pasi pezvibvumirano, MHAIA neAssociation of Avocado Exporting Producers & Packers of Mexico (APEAM) vakabatanidza zviwanikwa zvekutsigira mari nekudzora AFM, nechinangwa chekupa chirongwa chekushambadzira chakanangana, chinoshanda uye chinoshanda muUnited States. AFM inotungamirwa muIrving, Texas.
About Takisi
Takis ndiyo inonyanya kuzivikanwa mhando yeBarcel USA, iyo US snack chikamu cheGrupo Bimbo. Kambani inonakidza, idiki uye iri kukurumidza kukura yevatengi yakarongedza zvinhu ine muzinda muCoppell, Texas ine huvepo hwakasimba mumisika mikuru mukati menzvimbo yeUS. Takis snacks hachisi chikafuwo zvacho; ndizvo zvinonyanya kudyiwa pasi. Nemhando dzakasiyana, dzakadai seTakis Rolled Tortilla Chips, Takis Waves (ridge potato machipisi), Takis Hot Nuts (kaviri crunch snack nzungu), Takis Stix (zviyo zvechibage), Takis Pop! (Kugadzirira-kudya-popcorn), Takis snacks ndeyevakasimba. Vakashinga. Kushinga. www.barcel-usa.com/Takis.
Media Contact:
Ana Ambrosi
aambrosi@avocadosfrommexico.com
Kunobva: https://www.producebluebook.com